I Am Michael

Digital marketing is the use of digital and internet related channels such as social media, emails, search engines, websites and other related technology to promote business and achieve marketing and sales objectives.

Wow! this is huge and I will probably say it's inexaustive, however I will mention a few that you should dig up more about them, such as: Optimization, Global Reach, Targeted Audience & Advertising, Cost-effective Campaigns, Higher Conversion Rates, Increased Brand Awareness, Improved Customer Engagement, Higher ROI, Customization, ETC.

Well, I get asked about this a lot when I was trying to break into the field, but then some of you are probably meeting me here for the first time, so, yeah. with over half a decade of experience in digital marketing and having a strong analytical background as a Statistician, Michael Lanre has excellent communication skills, strong and deep knowledge of digital marketing principles, analytical and strategic thinking skills, people, team spirit and leadership skills, Indepth knowledge of digital marketing platforms, tools, strategies and platforms.

As a digital marketing manager, my roles involves developing and executing digital marketing strategies to achieve your busines objectives. I will oversee the creation of digital content, manage soial media accounts, optimize website traffic, develop and implement advertising campaignsanalyze data to measure success, and stay up-to-date on industry trends and best practices to name some major roles.

Well, for me it was about following one's passion and earning with it profitably that matters, Option Naija provides the exact vision to lead the space and Africa in revolutionizing how digital businesses are presented and been facilitated in Africa.